You've probably heard that direct mail takes 12-18 months to work.

That's true if you're sending generic brand-building campaigns to a mass audience.

It is not true if you send the right message to the right people.

There’s one idea I want you to try this month - I call it the Hot Home strategy.

Here’s how it works:

  1. Go to Zillow and find the listing in your farm area with the highest Hotness Score.

  2. Build a list of 100 nearby homeowners with similar properties using your title rep or PropStream.

  3. Send them a letter showing the save rate and Hotness Score on that listing — and explain that buyer demand at that level directly affects what their home is worth right now.

  4. Offer a free home value report and a simple text CTA.

That's it.

Here's an example of what that letter looks like:

Send the right campaign to the right people. That's the whole game.

Let’s keep building,
Jimmy

P.S. We built an AI workflow that does this for you - it finds the Deal of the Week, and drafts the email, text, call script and Hot Home letter to send. It even pulls the mailing list for you. If you want more details, check out AI Pro here.

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