My favorite framework for writing emails right now is called A.I.R. which is -
Alert (bring something new)
Insight (why they should care)
Response (one question that opens the door)
You can use it a hundred different ways: new listing, fresh market stat, open house intel, rate movement, anything.
Here's what most agents send instead:
Here's the same email rebuilt with A.I.R.:
^ This is the first email I’d send this week.
Recap the weekend to start the week off with momentum.
Let’s keep building,
Jimmy
P.S. Imagine waking up every Monday to a new marketing plan that takes less than an hour to execute, is easy to customize, and helps you start more conversations. That’s why 4,000+ agents love ListingLeads. Go here to create your account - your first 7 days are on us.
