Demonstrating your local knowledge is the best way to build consumer confidence.
BUT
And this is a big one..
Market stats without context are just noise.
And that’s 99.99999999% of what I see agents promoting.
Inventory is up 12%
The average home sells in 59 days
Price has risen 2.4% over the last 12 months.
So what?
Without context, comparison or stakes - it’s just noise.
My friend, Scott Steadman, sent me over the last 3 years of local data in his MLS.
I used a custom Claude prompt to create an Instagram Carousel.
This is how you turn data into insight that’s worth reading.
There is soooooo much potential here.
Most market data is boring, uninspired, and worst - confusing.
But package it as readable + easy to understand, and you’ve got magic.
Let’s keep building,
Jimmy
P.S. Want to get a behind-the-scenes look at what it’s really like to be a part of Listingleads.com? Join me for our campaign kickoff call at 2pm ET